---
in:
  - "[[Books]]"
related: []
by:
  - "[[James Clear]]"
publisher: "[[Penguin]]"
published: 2018-10-16
created: 2023-10-28
tags:
  - "#source/book"
bookType: NF
bookCategory: Business & Economics
bookGroup:
  - habits
pages: 322
isbn: 0735211299 9780735211292
image: http://books.google.com/books/content?id=XfFvDwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api
year: 2018
yearXP: 2019
yearXPL: 2022
bookStatus: read
rating: 4
---

![cover|150](http://books.google.com/books/content?id=XfFvDwAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api)

# Atomic Habits

text:: [devon](x-devonthink-item://7F1F1103-C780-4E7D-887C-C1DD0B99046C).

##### Book Analysis
###### Industry Data
author:: [[James Clear]]
literary-editor:: [[Peter Guzzardi (literary editor)]], [[Blake Atwood (literary editor)]], [[Robin Dellabough (literary editor)]], [[Anne Barngrover (literary editor)]], [[David Moldawer (literary editor)]]?.
literary-agent:: [[Lisa DiMona (literary agent)]]

imprint:: [[Avery (imprint)]]
imprint-publishing-editor::

publisher:: [[Penguin (publisher)]]
publisher-editor:: [[Megan Newman (publ editor)]], Nina, Lindsay, Farin, Casey

praise:: [[Mark Manson]], [[Adam Grant]], [[Ryan Holiday]].
acknowledged:: [[Leo Babauta]], [[Charles Duhigg]], [[Nir Eyal]], [[BJ Fogg]]...[[Tiago Forte]], [[Josh Kaufman]], [[Taylor Pearson]].

subtitle:: An Easy & Proven Way to Build Good Habits & Break Bad Ones (Also: Tiny Changes, Remarkable Results)
design:: [[Pete Garceau (cover designer)]]
illustrations::
LCSH:: 

---

###### Book Structure
parts:: 1
chapters:: 6
core-pages:: 253
chapter-notes::    9.9% (25)
bibliography:: 0% (0)
index:: 2.8% (7)

font:: unknown

---

###### Parts & Chapters

# Notes

[[James Clear]] suggests to focus on Identity over Outcome: ie "I'm the guy who..." over thinking about the result I want...Every action you take is you casting a vote for your identity.

Winners and losers often have the same goals, so what is it that actually makes a difference? It's the system and process behind the goal. Achieving your goal only changes your life for a moment. We think the results need to change, but it's the process that needs to change. Habits are the fundamental unit of your systems. Your current systems are perfectly designed to provide you with your current results. 

- **Cue** (Make it Obvious vs Invisible)
- **Craving** (Make it Attractive vs Unattractive) - timing is important
- **Routine** (Make it Easy vs Difficult)
- **Reward** (Make it Satisfying vs Unsatisfying) - Behaviors that are immediately rewarded get repeated. Behaviors that are immediately punished don't get repeated. That's why you need to make it enjoyable in the moment. One way is tying your identity to it. Frame your rewards.

---
- The first step is Awareness. Discover and record your habits throughout the day.
- The more specific the implementation, the more motivation, ie time, place, etc

The Goldilocks rule: is nothing more than Flow: balance challenge with ability, 3-4% beyond your current ability. You need victories to stay satisfied, but you need to be challenged. Apparently in this context, it's important to keep things from getting stale.

> "Men desire novelty to such a degree that men who are doing well require it just as much as men who are not."

%%
### Related
Resiliency Routines: 201901250999
Habit Planning: 201303102051
Golden Habits: 201406289999
PD Lists: 201511121539


## Notes
- 235 what he calls Goldilocks Rule / Goldilocks Zone is just the Flow / Flow Zone

%%


# Analysis
## Publisher's Marketplace

### Deals
March 18, 2016 - ATOMIC HABITS, by James Clear

Non-fiction: General/Other

Creator of the blog jamesclear.com James Clear's ATOMIC HABITS, presenting a science-based program to help readers build good habits by embracing small—atomic—changes to unleash powerful results, to [Megan Newman](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=1916) at [Avery](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=2251), in a major deal, by [Lisa DiMona](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=3315) at [Writers House](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=452).

---

October 25, 2018 - ATOMIC HABITS

International rights: Non-fiction

James Clear's ATOMIC HABITS, to [Ixchel Barrera](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=67156) at [Planeta](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=10759) (Mexico), in a nice deal, by [Teresa Vilarrubla](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=15203) at [The Foreign Office](https://www.publishersmarketplace.com/dealmakers/detail.cgi?id=16393), on behalf of Tom Dussel at Avery.


# Book structure notes


## The 4th Law: Make it Satisfying 
### Cardinal rule
Starts with Karachi and chewy gum story (with only a paragraph of signal), then a nice takeaway and transition, then it becomes all signal.
- My current takeaway: outline with signal and backend in the stories once you now what you're aiming for


# Marketing

## Freebies to market on 2022-12-31 after selling 10 million copies and wanting people to sign up for a free email course

- [Google Sheet: Copy of 30 Days to Better Habits: Examples Database](https://docs.google.com/spreadsheets/d/18SbA-zUaWtKpzadd75mHH4gC4qxQD8z7g5a1Nfxzg3Q/edit#gid=0).
- [30+Days+to+Better+Habits+Workbook.pdf](hook://file/M0oAtE6LT?p=U09VUkNFUy9QREZzIChVbnNvcnRlZCk=&n=30%2BDays%2Bto%2BBetter%2BHabits%2BWorkbook%2Epdf).
